Denim Announces Instagram Integration to Reach Millennials on Mobile
Marketers can manage mobile advertising for multi-location brands and local representatives, at scale.
DES MOINES, Iowa (February 26, 2019) – Denim, the most intelligent mobile marketing platform for financial services companies, has added support for Instagram to its patent-pending software platform.
Marketers can now build and launch mobile ad campaigns for their local advisors, representatives and their brands across Instagram Feed and Instagram Stories, expanding reach and increasing engagement with targeted consumers.
The next generation of consumers is using Instagram in massive numbers. In 2019 it’s expected that 61.5% of Millennials will use Instagram and spend an average of 39 minutes on the app each day. Instagram reports that more than 1 billion people can be reached with advertisements on the platform. In the United States, it’s estimated about 81.5 million people will use Instagram in 2019.
Instagram has a high concentration of Millennial users, making it an ideal platform to connect with this generation. Historically, Millennials have not invested in traditional financial services offerings. However, with $68 trillion set to transfer from Baby Boomers to Millennials over the next several years, there is a big opportunity to increase engagement and build personal connections through Instagram.
“Denim’s expansion to Instagram is a great opportunity for our financial professionals to be present on one of the most popular social networking platforms today,” said Nate Isaacson, director of social media at Guardian Life Insurance Company of America. He continued, “Denim’s Instagram integration enables financial services companies to advertise on Instagram in a compliant and scalable manner, while at the same time enabling their financial professionals to reach their target audiences.”
“We’re in the midst of a transformative time in financial services,” said Gregory Bailey, CEO and founder of Denim. “This transformation is largely driven by mobile technology, Millennials, and shifts in consumer behavior due to the use of platforms like Instagram. We’re excited about the feedback we’ve received from financial services companies to centrally manage and launch compliant mobile ad campaigns on Instagram, at scale.”
The Denim platform now simplifies building, launching and managing personalized mobile advertising across Facebook, Instagram, Messenger and Audience Network. To learn more, Denim invites readers to download their latest ebook, titled: A Guide to Mobile Advertising on Instagram.
Denim is making marketing personal, at scale. Designed with today’s mobile consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketing teams to create and manage micro-targeted mobile ad campaigns from their brands and on behalf of their local representatives, at scale. With a focus on delivering a simple and intuitive experience, Denim not only delivers results, it’s enjoyable to use. To learn more, visit denimlabs.com.