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June 26, 2019

Denim Introduces Brand Campaigns to Link Brand and Local Marketing

New product addition is purpose-built for brand and direct-to-consumer marketers.

DES MOINES, Iowa (June 26, 2019)Denim®, the most intelligent mobile marketing platform for multi-location brands, introduces Brand Campaigns.

Brand Campaigns is purpose-built for brand and direct-to-consumer marketers. The new product addition in the Denim platform enables marketers to manage mobile ad campaigns for their brand: driving awareness, product consideration, and conversions. With the introduction of Brand Campaigns, Denim links brand advertising with marketing on behalf of local representatives, agencies, and branch locations, as well as direct-to-consumer – all in one powerful marketing automation platform.

Using Brand Campaigns, Denim customers can micro-target mobile ad campaigns to reach and engage their audiences in the neighborhoods, zip codes, cities, DMAs, states, or regions they serve. In addition to Brand Campaigns, the Denim platform also provides access to Smart Campaigns and Local Campaigns.

With Smart Campaigns, Denim automatically optimizes campaigns to ensure only the best ads keep running. Underperforming ads are automatically paused and ad spend is automatically allocated to the highest performing ads in every location.

By linking brand campaigns with local campaigns, Denim customers are able to execute a complete mobile and social advertising strategy. Local Campaigns enables marketers to create and manage mobile ad campaigns for hundreds or thousands of local representatives or locations from one dashboard in a matter of minutes. Ads are personalized and delivered from the local representative in each local market.

“We’ve built the simplest and quickest way for marketers to build brand awareness and support their local representatives. Brand Campaigns is one more way Denim is making marketing personal, at scale,” said Gregory Bailey, CEO and founder of Denim.

To learn more about Brand Campaigns and the Denim platform, visit https://dnm.us/brandcampaigns.


About Denim®

Denim is making marketing personal, at scale. Designed with today’s mobile consumers in mind, Denim’s patent-pending, data-driven platform saves time and money by enabling marketing teams to create, manage, and automatically optimize micro-targeted mobile ad campaigns for their brand and local service providers. With a focus on delivering a simple and intuitive experience, Denim not only delivers results, it’s enjoyable to use.

To learn more, visit denimlabs.com.

Get our latest ebook, Best Practices For Linking Brand and Local Advertising Campaigns