Denim on Connecting with Consumers: ebook and Audiobook
How to provide consumers the multi-channel experience they desire when making financial decisions.
More consumers are turning to their mobile devices to research insurance and financial services options, get recommendations, and find professionals. At the same time, the majority of consumers still want to connect personally with a human agent or advisor when making financial decisions.
Access this book — available as both an ebook and an audiobook — to explore strategies for providing consumers the multi-channel experience they desire, an experience that often begins on mobile and leads to face-to-face interaction.