Facebook Zero: How to Survive and Thrive
Navigating a new era for Facebook Business Pages.
In early 2018, Facebook announced major changes that will continue to shift what is shown in News Feeds toward posts from family and friends. While it’s too early to say exactly what these changes will mean for businesses — including insurance and financial services advisors and agents — it’s clear Facebook is heading toward what many call “Facebook Zero.” This refers to when Facebook will no longer show a business’s posts or articles for free.
We believe this change signals a new era for Facebook Business Pages, where businesses are required to pay for the placement of content in consumers’ News Feeds.
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