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December 18, 2017

What Social Media Conversations Will Go Mainstream in 2018?

Discover Denim’s take on trends predicted to go from niche to norm.

Social Media Trends

Last week, Facebook IQ released its first-ever annual report to help marketers plan for the year ahead. The report shares some of the conversations that have been on the rise in 2017 and are anticipated to go mainstream in 2018. As you’ll see below, many of the topics have already been on Denim’s radar for a while.

TREND 1: Make It About Me

Personalization, rooted in data, will be key to successfully meeting consumer expectations in 2018 and beyond. Delivering marketing offers and experiences based on a consumer’s online behaviors helps simplify his or her decision-making process. Plus, studies have shown the brain’s pleasure center lights up when an event isn’t fully anticipated. Among North Americans surveyed by Forrester in 2017, more than 3 in 4 have chosen, recommended, or paid more for a brand that provides a personalized service or experience.

Denim’s Take

TREND 2: Artificial Intelligence

People’s fascination with artificial intelligence (AI), deep learning, and computer programming is growing. Attitudes toward AI are also evolving: While some may be wary of it, there is growing anticipation for what a future with AI could look like. In the U.S., 1 in 5 Internet households already has at least one IoT device. And businesses are increasingly leveraging AI as part of customer service.

Denim’s Take

TREND 3: The World, Customized for Me

Proximity marketing, which uses short-range technologies like Bluetooth to send people messages on their phones based on their locations, is becoming more common. Meanwhile, new developer tools may mean the potential for phones to “talk to” a responsive local environment. Barriers to widespread adoption of these technologies are fading. For one, wireless headsets now require Bluetooth. As demand for wireless headsets grows, more people will likely leave Bluetooth on by default. This will benefit proximity marketing’s adoption, as well as other similar programs that connect with and inform the local environment.

Denim’s Take

To learn more about big data, AI and other topics Denim predicts will play an essential role in the future of insurance and financial services, download our ebook, Bridging the Digital Divide.

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