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February 19, 2018

A Brief Guide to Mobile and Social Media Advertising Policies

How Denim helps customers comply with Facebook’s policies and principles.

Social Media Advertising Policy

Facebook recently released a new ad policy for improving the integrity and security of financial products and services ads. The policy prohibits ads from promoting financial products and services frequently associated with misleading or deceptive promotional practices, such as binary options, initial coin offerings (ICOs), and cryptocurrency.

Examples of misleading or deceptive messages include:

  • “Start binary options trading now and receive a 10-risk free trades bonus!”
  • “Click here to learn more about our no-risk cryptocurrency that enables instant payments to anyone in the world.”
  • “New ICO! Buy tokens at a 15% discount NOW!”
  • “Use your retirement funds to buy Bitcoin!”

These misleading or deceptive ads should not be confused with the legitimate and useful ads Denim places for our customers, which include some of the nation’s leading insurance and financial services companies. Denim is committed to helping our customers launch ads that meet the requirements of Facebook’s advertising policies.

Our team of mobile and social media advertising experts frequently reviews ads our customers place. During the review process, we check the ad’s message, images, targeting, and positioning to help ensure the ad is approved by Facebook the first time around — saving our customers time and hassle.

We also fully adhere to Facebook’s advertising principles. Three of those principles are listed below, along with how both Facebook and Denim think about them.

  • We build for people first.

    Facebook: We want ads to be as relevant and useful to you as the other posts you see. This is important for businesses too, because you’re less likely to respond to ads that are irrelevant or annoying. That’s why we start with people. Our auction system, which determines which ads get shown to you, prioritizes what’s most relevant to you, rather than how much money Facebook will make from any given ad.

    Denim: Because ads placed by Denim are micro-targeted and hyper-localized to consumers within a geofence around a local agent or advisor’s office location, they’re always relevant and useful to the consumers who see them.

  • We don’t sell your data.

    Facebook: Protecting people’s privacy is central to how we’ve designed our ad system. This means we can show you relevant and useful ads without advertisers learning who you are.

    In 2017, Denim surpassed 1 billion data points on consumer engagement with the mobile and social media ads our platform has powered. We’re proud to have more data on consumer engagement with insurance- and financial services-related mobile and social media ads than anyone. Denim is using this anonymized data to provide our customers with meaningful insights and improve their marketing performance.
  • Advertising should empower businesses big and small.

    Facebook: We have millions of advertisers — from local businesses to community organizations — who depend upon us to reach their audiences, grow their businesses and create more jobs. As long as they follow our Community Standards and policies that help keep people safe, our platform should empower all advertisers with all voices to reach relevant audiences or build a community.

    Denim: Mobile and social media advertising is a great fit for companies of any size operating with an agent model because it allows corporate marketers to launch local campaigns on behalf of individual agents or advisors. But here’s the challenge: To do that through a platform like Facebook Ads Manager requires the corporate marketer to set up a separate campaign for each agent or advisor — a tedious and time-consuming task. With the Denim platform, it doesn’t matter if customers are launching a campaign for 10 agents or 10,000 agents; it only takes two minutes.

It’s important to understand the policies and principles of any channel where your brand has a presence. Let Denim help! Find out more by scheduling a demo today.

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